After 2020, the agency needed to pivot and reposition with a focused strategy on their core expertise in the food and beverage industry. The company was growing and the current branding didn’t represent the body of talent. A bold yet minimal approach was taken to stand out while not usurping the work they do. Taking a neutral (and often times polarizing typeface), Helvetica Neue, we added a subtle mark to the end. This mark represents the agencies vision to be a global brand for good, the impact mark. In addition to the parent brand, two sub-brands followed. Good Day, the annual impact strategy workshop, created for small businesses looking to do good with their brands. CrewX Studios launched in 2022, offering in-house production services.
BRAND STRATEGY
BRAND IDENTITY
COLLATERAL DESIGN
WEB + SOCIAL CREATIVE DIRECTION
VIDEO ART DIRECTION
Creative completed at Crew