A regional health authority in British Columbia, Canada, Interior Health’s challenge was rebranding an outdated identity that didn’t connect with, or accurately represent, their diverse population which included a vast majority of Indigenous communities. They wanted to inspire health and wellness for all, which meant breathing life into the identity with a renewed sense of hope. Working closely with their board, which included Indigenous representation, we developed a design that was inclusive of the people they serve and communicated a natural sense of energy, thriving and moving forward. Colours were carefully selected to meaningfully connect to both universal and Indigenous understanding.
BRAND STRATEGY
BRAND IDENTITY
They decided to pause on launching. Our work coincided with the start of Covid in 2020. Still waiting… :(
Creative completed at Crew