Babies got Bulk, and lots of it. This brand was in serious need of a refresh, one that would bring them from “Is this a pool company?” to “Bulk water’s back!”. Traditionally a service company for retailers, offering in-store filtration with premium quality water refills for their customers across the US. We guided them to realize that they share the same audience as the retailer, they are both B2B and B2C. Rebranding the company with a more consumer centric identity that feels, dare we say, so fresh and so pure? The single focus colour was a more vibrant, bluer take on their old brand. The new wordmark was inspired by fluid, joyful movement and energy, hiding a single water drop in the counter space of the ‘p’. We’re currently in works with a video, collateral, trade show experience and machine infographics.
BRAND STRATEGY
BRAND IDENTITY
Creative completed at Crew