It’s a party in your mouth, and everyone’s invited. Delicious tortilla chips made from 40% upcycled corn with 20 gallons of water savings per bag was enough of a reason for us to celebrate this new brand. Tradition with a twist, we developed a set of patterns for each flavour, nodding to Mayan shapes, reimagined with a modern, party-filled approach. The master wordmark was designed with the same approach, while also communicating the idea of ‘upcycling’. It was flexible to be reimagined in various playful ways to support the brands personality. These magically sustainable chips are ready to disrupt. Nothing basic here.
BRAND STRATEGY
BRAND IDENTITY
CREATIVE DIRECTION
PACKAGING
PHOTOGRAPHY ART DIRECTION
WEB + SOCIAL DIRECTION
CONCEPT DESIGN / SUBLINE
Featured on Packaging of the World
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KAZOO can be found across the US in Whole Foods, HyVee, Market of Choice and more.
Creative completed at Crew / Photography by Merzetti Studios